What is the Meaning of Meta Description?

If you are new to SEO and are wondering what is a meta description, read on.

Meta Description – Meaning

A meta description is a piece of text that explains what a website’s page is all about. Meta Descriptions are used by search engines and users (who see that page listed in the search results).

Think of it as a summary of the content on a page.

When a user searches for a certain phrase using a search engine, the search engine uses your meta description (as one of the many many deciding factors) to decide if your content is relevant to the searched term.

If it is, then it lists the page in the search results and shows the meta description along with a link to the website.

The user then reads the meta description and clicks on the link if it matches expectations and is compelling enough.

Which is why it is important to know how to write meta descriptions that convert, for your pages.